Social media and digital marketing are my passions because it’s an effective tool for connecting people, and I’m generally a very social person. I enjoy communicating and developing relationships with consumers of different backgrounds and also thrive when executing social media campaigns. I have the ability to think outside the box when it comes to devising and implementing social media strategies and campaigns.

I have a deep understanding of various audience needs and interactions, and an active practical knowledge of how to best use all the major platforms means I can both plan and react to the needs of the company. As someone who actively follows social media developments and trends, I have been perfectly placed to be an early adopter of new technology.

Perhaps most importantly, I offer a history of proven results, as evidenced by the following accomplishments for my current employer:

  • Led national marketing campaign over Q2 2019 that reached over 3-million unique users and was seen over 8.6-million times
  • Q2 2019’s total reach was nearly 11-million, which was an increase of 2,020.8% over Q2 2018 
  • Improved Facebook post quality based on year-over-year audits that brought our Cost Per Click from $1.89 to $0.21 and our Click Thru Rate from 0.22% to 1.38%.
  • Oversaw the creation of a new digital marketing department that had never existed in company history, along with titles & roles, department goals, and a timeline for growth

As a skilled individual, I feel that I would be an immediate asset to the team. I have additional experience working on SEO/SEM, paid advertising including Google and Bing ads, and have worked with countless 3rd party systems, such as Hootsuite and Chatmeter. Possessing an exceptional understanding of social media platforms, I am more than able to respond to and engage with users in line with set marketing goals and objectives. In addition to all the above, I also possess a delicate balance of analytical and creative skills, along with excellent client-facing skills.

I believe my five years of experience in social media and digital marketing will be an excellent match for any position. I welcome the chance to discuss how my qualifications will contribute to the team’s success.


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